The power of apple cider vinegar


Our holistic hero ingredient is famously known for its numerous healing properties. The acidity of apple cider vinegar (ACV) naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent, ACV helps cleanse the scalp and reduce oiliness.